Thank you for visiting Vitalized BV. Trust is a cornerstone of our mission, and we are committed to maintaining your trust by protecting the personal information we collect and use.
This Privacy Policy describes how Vitalized BV and its affiliated companies collect, use, and protect your personal information, the choices you have regarding this information, and how you can access, correct, or update your data.
Contact Information
Controller: Vitalized BV is the data controller responsible for processing your personal information.
Address:
Vitalized BV
De Lairessestraat 145c
1075 HJ Amsterdam
The Netherlands
Contact: info@vitalized.com
Website: www.vitalized.com
Legal Framework
Our privacy practices comply with:
- Dutch data protection legislation
- The General Data Protection Regulation (GDPR) - Regulation (EU) 2016/679
- Other applicable European and international privacy laws
Information We Collect
Information you provide directly
When you interact with our services, create an account, make purchases, or contact us, we may collect:
- Identity information: Name, username, date of birth
- Contact information: Email address, phone number, delivery and billing addresses
- Account information: Username, password, account preferences
- Transaction information: Payment details, purchase history, order information
- Communication information: Messages, feedback, survey responses, customer service interactions
- Health information: Product usage information, medical history (only if voluntarily provided)
- Demographic information: Gender, age range, preferences (only if voluntarily provided)
- Marketing preferences: Subscription choices, communication preferences
Information we collect automatically
When you visit our website or use our services, we automatically collect:
- Technical information: IP address, browser type, operating system, device information
- Usage information: Pages visited, links clicked, time spent on site, search queries
- Location information: General location based on IP address
- Marketing information: Email opens, click-through rates, campaign effectiveness
- Cookie information: As detailed in our Cookie Policy
Information from Third Parties
We may receive information about you from:
- Social media platforms (when you interact with our social accounts)
- Business partners and service providers
- Payment processors
- Analytics providers
- Marketing platforms
Legal Basis for Processing
We only process your personal information when we have a valid legal basis under applicable law:
- Contract performance: To fulfill our agreements with you (orders, services)
- Legitimate interests: To operate our business, improve our services, and communicate with you
- Legal compliance: To comply with legal obligations and regulations
- Consent: Where you have provided specific consent (marketing communications, optional data collection)
- Vital interests: To protect health and safety in emergency situations
How We Use Your Information
Primary Business Purposes
- Order processing: Fulfilling orders, processing payments, arranging delivery
- Customer service: Responding to inquiries, providing support, handling complaints
- Account management: Creating and maintaining your account, managing preferences
- Product development: Improving our products and services based on usage patterns
- Communication: Sending transactional messages, order updates, important notices
Marketing and personalization (with your consent)
- Marketing communications: Sending promotional emails, newsletters, product updates
- Personalized experience: Tailoring website content, product recommendations
- Interest-based advertising: Displaying relevant advertisements across platforms
- Social Media marketing: Engaging with you on social platforms
- Market Research: Conducting surveys and analyzing customer feedback
Legal and security purposes
- Fraud prevention: Detecting and preventing fraudulent transactions
- Security: Protecting our systems and your data from unauthorized access
- Legal compliance: Meeting regulatory requirements and legal obligations
- Business protection: Enforcing terms of service, protecting intellectual property
Information Sharing and Disclosure
We do not sell your personal information to third parties. We may share your information in the following circumstances:
Service providers
We work with trusted third-party service providers who process data on our behalf:
- Payment processors: Secure payment handling (e.g., Mollie, PayPal)
- Shipping partners: Order fulfillment and delivery
- Technology providers: Website hosting, email services, analytics
- Marketing partners: Email marketing, advertising platforms
- Customer support: Help desk and communication tools
Business operations
- Corporate transactions: In case of merger, acquisition, or sale of business assets
- Legal requirements: When required by law, court order, or regulatory authorities
- Safety and security: To protect rights, property, and safety of users and our business
With your consent
We may share information with additional parties when you provide explicit consent.
Data Retention
We retain your personal information only as long as necessary for the purposes outlined in this policy:
- Account information: Retained while your account is active and for 3 years after last login
- Marketing data: Retained until you withdraw consent or for 3 years of inactivity
- Legal compliance: Retained as required by applicable laws
Your Rights and Choices
Under GDPR and other applicable laws, you have the following rights:
Access and portability
- Right to access: Request a copy of your personal data we hold
- Data portability: Receive your data in a structured, commonly used format
Correction and deletion
- Right to rectification: Correct inaccurate or incomplete information
- Right to erasure: Request deletion of your personal data (subject to legal requirements)
Processing control
- Right to restrict processing: Limit how we process your data
- Right to object: Object to processing based on legitimate interests
- Right to withdraw consent: Withdraw consent for marketing and optional data collection
Marketing communications
- Email unsubscribe: Use unsubscribe links in emails or adjust account settings
- SMS opt-out: Reply STOP to text messages or update account preferences
- Cookie management: Adjust cookie preferences through our cookie pop up
Exercising your rights
To exercise your rights:
- Online: Log into your account and adjust settings
- Email: Contact us at info@vitalized.com
- Mail: Write to our address above
We will respond to your request within 30 days and may need to verify your identity for security purposes.
International Data Transfers
Your personal information may be transferred to and processed in countries outside the European Economic Area (EEA). When we do this, we ensure adequate protection through:
- Adequacy decisions: Transfers to countries with adequate data protection
- Standard contractual clauses: EU-approved contract terms with service providers
- Other safeguards: Binding corporate rules or certification schemes
Data Security
We implement comprehensive security measures to protect your personal information:
Technical safeguards
- Encryption: Data encrypted in transit and at rest
- Access controls: Restricted access on a need-to-know basis
- Monitoring: Continuous security monitoring and threat detection
- Regular updates: Security patches and system updates
Organizational measures
- Staff training: Regular privacy and security training for employees
- Data minimization: Collecting only necessary information
- Incident response: Procedures for handling data breaches
- Vendor management: Security assessments of third-party providers
Cookies and Tracking Technologies
We use cookies and similar technologies to enhance your experience. For detailed information about our cookie practices, please refer to our Cookie policy.
Key points:
- Functional cookies: Essential for website operation
- Statistical cookies: Help us understand website usage
- Marketing cookies: Enable personalized advertising
- Cookie control: Manage preferences through our cookie pop up or Cookie policy in the footer.
Children's Privacy
Our services are not intended for children under 16 years of age. We do not knowingly collect personal information from children under 16. If you believe we have collected information from a child under 16, please contact us immediately.
Changes to this privacy policy
We may update this Privacy Policy to reflect changes in our practices or legal requirements. When we make material changes, we will:
- Email notification: Send notice to your registered email address
- Website notice: Post prominent notice on our website
- Updated date: Revise the "Last updated" date at the top of this policy
Complaints and data protection authority
If you believe we have not handled your personal information properly, you can:
- Contact us: Reach out to resolve the issue directly
- File a complaint: Lodge a complaint with the Dutch Data Protection Authority (Autoriteit Persoonsgegevens)
Dutch DPA contact:
- Website: autoriteitpersoonsgegevens.nl
- Phone: +31 70 888 8500
Contact Us
For questions about this Privacy Policy or your personal information:
Email: info@vitalized.com
Website: www.vitalized.com/contact
Address:
Vitalized BV
De Lairessestraat 145c
1075 HJ Amsterdam
The Netherlands
This Privacy Policy was last updated on October 1st, 2025 and is effective immediately.
